The Ultimate Guide to Twitter Marketing

Mar 10, 2021

The Ultimate Guide to Twitter Marketing

Twitter is a social networking site on which users post and interact with messages known as “tweets”. Twitter is one of the most popular social media platforms with over 500 million tweets sent daily and a total of 340 million Twitter users.

With the numbers presented, using Twitter as part of your marketing strategy is undoubtedly an immensely helpful platform for growing your audience, providing them with valuable content, and eventually converting them to customers. 

Before you begin using Twitter for your business, use this Ultimate Guide to Twitter Marketing to help you share, engage, reach your target audience, and market on the platform successfully.

1. Establish Your Presence and Post Great Content

Create a profile page

There are four (4) parts to creating a Twitter profile: profile and header photos, display name and account name, bio, and pinned tweet. Information in each part should be factual and completely related to your business. Make sure that it visually represents your brand because first impressions count. 

Post 5-20 times a day 

Engagement increases by posting frequently on Twitter which is preferably 5-20 times a day. The reason you need to post more on Twitter is that the life cycle of a tweet is shorter than other posts on social media platforms.

By tweeting, you increase your visibility and the rate of responses from other people. This will increase the number of leads you generate, and therefore the potential number of sales you make. Below are the types of Twitter content to post daily:

1. Industry news

One type of content you should share is interesting or important news about the industry. Your audience will find this kind of post valuable and will likely engage with your page.

2. Announcements

Exciting company news, upcoming events, launches of new features – this is the kind of content you want to share with your followers.

3. Blog Content

This type of content is becoming an increasingly popular form of content. If you are creating quality blog content, this is the place to promote it.

Twitter is unique in this way because if you insert an article link that leaves Twitter to go to a third-party website, Twitter’s algorithm will not ding you for it.

Because they are the platform that is known for sharing and discovering news and information, inserting links into your posts is actually recommended.

4. Visual Content

Twitter posts such as photography, business graphics, and infographics can catch your audience's attention and increase post and link clicks. Tweets with images or other visual components get 3x more engagement than regular text tweets.

5. Thought Tweets

Thought tweets are just 1-2 sentence tweets/statements that share a thought you are thinking.

Because Twitter is designed for conversation and “what’s on your mind right now”, it’s a great, low-effort tweet to get out during the day. Sharing thought tweets is also a great way to motivate and share inspiration with your audience.


Retweeting is not just promoting someone else’s content; you are also creating a relationship with them.

If they notice that you are retweeting them often, there is a good possibility that they will follow you and begin to retweet your content as well.

Not only are you building a good relationship with other people on Twitter, but also getting the word out about your brand.

Create a Content Calendar

A content calendar promotes organization and consistency because you can schedule posts and plan content.

By using a simple tool like Google Sheets or Excel, you can create a calendar for the whole month and list all of the posts you plan to post on all of your social media accounts every day.

On your content calendar, you list the date, topic, caption, relevant hashtags, graphics used, whether it was scheduled, and other important information that you can instantly access once you start scheduling the content. 

Not only is this a great strategy for increasing efficiency, but it’s a great system to have down if you need management to look over and approve all of your posts before you schedule them. 

Creating a content calendar distributes the tweets evenly and enables you to post when your followers are the most active. Keep posting and engaging with your audience to achieve consistency on Twitter. 

Create a Variety of Posts 

Diverse and interactive content is important in keeping your audience engaged on Twitter. Not only should you post text-based tweets, but also post pictures, articles, infographics, video clips, links to YouTube, and more.

This will ensure that your audience is staying interested in all the news of your brand. While posting different types of content, be sure to check Twitter Analytics, to see which posts perform the best. Maybe you get the most engagement on videos.

If that’s the case, you’ll want to post more video content on a weekly basis. Explore different types of content instead of sticking to only one type of content. 

Additionally, always make sure that the content you post stays relevant to your brand and expertise in your niche. If you stray away from what you are known for posting, you could lose engagement and followers. 

Join the Conversation with Twitter Topics

Twitter topics are similar to hashtags on other social platforms because you have the choice to follow or unfollow a certain topic suggested by the app. Follow topics like Marketing, Startups, and Small businesses so that every time someone tweets about this topic, it shows up in your feed.

Topics help you explore relevant tweets which are also useful in marketing your own business. Joining a conversation with twitter topics expands your audience as you meet new users who also have the same interests as your business.

It also gives you the chance to like, comment, and retweet content. Twitter topics are a useful feature as you can’t follow hashtags on Twitter.

2. Grow Your Following

Create Twitter Lists

Twitter lists allow you to organize accounts based on your preferences and to stay updated on their feed. You can categorize them into prospects, partners, and supporters to constantly interact with them and gain their attention.

The advantage of this feature is that you do not need to follow the accounts added to the list, but they will be notified if the list is public.

Another advantage is that you can look at everyone’s recent tweets and activities all in one place. At Virtudesk, we have created a Twitter list of Real estate Agents so we can follow their pain points and learn more about them!

Use Hashtags

Just because you can’t follow a hashtag on Twitter, doesn’t mean you still can’t use them.  Hashtags are already used as an important tool in social media marketing to boost a brand.

Hashtag best practices in Twitter include using only 1-3 hashtags. This is because of the character limit on Twitter - you want to fill the limited space with your thoughts, not a hashtag!

Search trending and relevant hashtags by going to the “Explore” tab on Twitter and typing in words that relate to your brand and industry. Using the right hashtags helps you reach your target audience and increase your followers. 

Engage with Your Current Followers

One of the biggest rules to success on social media is showing your followers you CARE. The first way to do so is to give time, attention, and thought to the content they post.

Like their tweets, retweet them if it’s relevant to your brand, and send them DMs. It’s so important that you begin and foster that relationship with them because, without them, you couldn’t have an active presence.

To make it easier and more efficient, you can create Twitter lists of your followers, so you can efficiently engage with them all in one place, instead of manually and individually visiting each of their profiles.  

Retweet Often

Just like tweeting, retweeting can also increase your followers because it can help you post more content more often. It gives you the opportunity to post more content while not creating it - saving you time.

Additionally, brands that broadcast other people's content aside from their own are more likely to be trusted and gain influence. Plus, it’s a great way to prompt other people to retweet your posts. 

Partner with Influencers

Influencer marketing is one of the best ways to promote your brand and gain followers. Influencers already have the trust and support of their audience which is beneficial to the growth of your business.

It is important to implement a win-win partnership to create opportunities and connections for both parties.

This can be done by offering influencers an affiliate program, where they receive a commission every time one of their followers clicks their link to buy your product.

You can also pay them to feature your product. Partnering with influencers can be a great way to grow your presence dramatically in a short amount of time because you are constantly exposing your brand to their growing audience.

Twitter Ads

Twitter advertisements are as important as other advertisements on various social media platforms. Through paid advertisements, you will be able to reach a wider audience - especially non-followers - who can be potential customers.

It is an extra opportunity to connect with interested buyers since it will filter accounts that show relevancy to your brand or niche.

You can configure campaigns to only target people with certain interests or demographic specifications, so you know you are reaching your target audience. You can run Followers campaigns, Reach campaigns, and others.

3. Twitter Tools to Utilize

Twitter Moments

Twitter Moments was started a few ago in order to foster deeper conversation among Twitter users. Twitter Moments compiles multiple tweets at once to create a story.

Instead of publishing one tweet with a limited character limit, you can post a series of tweets under one main topic or description so you can give your followers more detail surrounding a topic or event. You can include your own tweet or others.

It can be utilized in your business by sharing behind the scenes or creating a sneak peek of your product. Advertise live updates on events your company is hosting. Moments help you connect with your audience by telling a story based on your content and partnerships.

Twitter Fleets

Twitter Fleets is essentially the same thing as Instagram and Facebook Stories. They can be 6-30 seconds long, and showcase behind the scenes of your company, or post videos of your company’s staff or events.

It’s just an additional avenue to publish your content on the platform and is a great way to get your brand in front of your audience if they missed your tweet in their feed.


Twitter analytics is a feature also similar to Facebook and Instagram analytics which shows important performance metrics through specially curated reports.

Through quantitative data, you have a basis for your future content decisions based on the patterns and trends.

Know how many and what kind of engagements you get on your tweets, know the demographic information on your followers, and more.

Analytics provides insights about your performance on Twitter which is helpful in building your own social media marketing strategy, including what days/times to post and what types of content.


Bottom Line

Twitter marketing is a powerful marketing tool to effectively connect with your customers, increase brand reach and engagement, and boost sales. Use this Ultimate Guide to Twitter Marketing to help you grow your business. 

If you do not have enough time to focus on your social media marketing strategy, hiring a virtual assistant is the best solution so you can focus on the most important aspect of your business.

If you want to learn more about virtual assistants, fill out this form and one of our Consultants will reach out to you.

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