How To Grow Your Presence On Social Media

May 11, 2021

Grow Your presence on social media guy holding box
Whether you're a start-up or a large enterprise, having a social media presence will help you grow your customer base. With the growing trend and heavy reliance of consumers on social media, having a clear action plan for social media will pay dividends. Picking 2-5 different social media platforms to market your business on is a great strategy for gaining more brand awareness, connecting directly to leads and customers, and generating more sales. That’s why we will go over the framework in order to grow your presence on social media. If you want to grow your business' presence on social media, we recommend using CEO of Lab Coat Agents, Tristan Ahumada's STAY Method, which teaches you to alternate between selling with a story, teaching, giving advice, and showcasing yourself.

Sell

As Tristan recommends, It's time to show the world what you do. Show your audience what you have for sale. If it's a product, tell the world about the features of your product and what they can get from buying it. Same goes if your business is offering services. Tell them how your company helped your previous clients by using your service. Or how they will benefit from getting your service. You can do this by either creating graphics or a video explaining what it is you're selling.

Teach

This is where you will help your consumers learn more about what to do before purchasing your product or service. For example, if you are a realtor, teach them what are the factors that need to be considered first before purchasing a property. Explain to them how to get a loan or what to look for in an inspection, etc. At Virtudesk, we are helping our clients to know what are the tasks they need to delegate before hiring a virtual assistant or educate them about different software and tools to use for their VAs. Teach is all about educating your followers on your niche and industry expertise.

Advice

As simple as it sounds, this is where you give advice about something you are great at. You can take out a quote and explain it to your audience. Let's take Virtudesk as an example. A lot of entrepreneurs are struggling to complete all their tasks everyday and in the end, their ability to sell or focus on the income generating activities of their business is falling out. So what we do is give advice to our clients. We tell them they don't need to do all of their business activities by themselves. By simply hiring a virtual assistant, they can focus on the most important aspect of their business and this is what we are great at.

You

Lastly, at the end of the day, it's about you, people want to get to know you. Show your audience who you are, tell them stories about what you do on a daily basis. Share your experiences and let people get to know more of you in social media. You can share photos of you and your family, trips you take, your pets, and more. This will help people to connect with you more and engage with you. If you want to create a social media presence, then following the STAY method will get you more followers and engagement.  At the end of the day, you have to demonstrate value, and show that you care about your followers. It’s never really going to be about you and how great you are. Moreso, it’s going to be about what you can do for your followers and leads. That’s the fundamental key in unlocking your growth on social media. Grow Your presence on social media infographic STAY Method

Want to Learn More About Social Media?

If you want to learn more about social media, then check out our other articles on how you can leverage new platforms to increase your online presence and turn followers into clients. If you found this article interesting and want to start leveraging virtual assistants for your social media and business, then fill out this contact form, and one of our Consultants will reach out to you.

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