Sep 6, 2022
9 Dynamic TikTok Lead Generation Strategies To Promote Your Business
TikTok has quickly become one of the most popular social media platforms, with over 1 billion active users worldwide. And while it’s mostly known for its fun and entertaining videos, TikTok can also be a powerful business lead generation tool.
It was launched in 2017, and in just four years, TikTok has become the most downloaded app in the world. It faced several trials in the USA, facing accusations of being a national security threat, but it still managed to grow exponentially.
TikTok is popular among Gen Z and millennials, which makes it the perfect platform to reach this target audience. And while some businesses are still hesitant to use TikTok for lead generation, many success stories prove that it can be done.
In this article, we’ll share with you nine dynamic TikTok lead generation strategies you can use to promote your business.
Why Is Tiktok Lead Generation Effective?
Before we dive into the lead generation strategies, let’s first understand why TikTok is such an effective platform for business.
There are several reasons for that:
- TikTok has a massive user base with over 1 billion active users worldwide.
- It’s one of the most downloaded apps in the world.
- TikTok is popular among Gen Z and millennials, considered a valuable target audience for businesses.
- It’s a visually-driven platform allowing enterprises to creatively show their products and services.
Interestingly, TikTok is not only popular among individuals but also among businesses. There are over 1 million business profiles on TikTok.
This just goes to show that businesses of all sizes can find success on TikTok. And if you’re still unsure about whether you should use TikTok for your business or not, these 9 dynamic lead generation strategies will change your mind.
9 Dynamic Tiktok Lead Generation Strategies
To use TikTok for your lead generation strategies, you need to understand the platform and how it works. That way, you can create content that resonates with your target audience and drives results.
Here are some things to keep in mind:
- TikTok is a short-form video app where users can watch videos up to 60 seconds long.
- The app uses an algorithm that serves users with content they’re likely to find interesting.
- TikTok videos are organized into categories or Hashtags, which makes it easier for users to find the type of content they’re looking for.
Now that you understand how TikTok works let’s look at some lead generation strategies you can use on the platform.
1. Create TikTok ads in a vertical format
TikTok offers businesses three types of Ads: In-feed, BrandTakeover, and Hashtag Challenge. And while all three types can be effective, we recommend using In-feed ads in a vertical format.
Ads in vertical format are more eye-catching and engaging, which makes them more likely to capture users’ attention. And since you only have a few seconds to make an impression, using an engaging ad format is crucial.
To create an In-feed ad on TikTok, start by filming a short video in a vertical format. Then, edit your video and add some text, effects, or music to make it more engaging. Finally, choose your target audience and budget, and your ad will be up and running in no time.
2. Use TikTok influencers to promote your business
TikTok influencers are users with a large following who create content around a specific niche. And since they have a captive audience, partnering with TikTok influencers can be an effective lead generation strategy.
When looking for TikTok influencers to partner with, choose those who align with your brand values and target the exact audience you’re trying to reach. Also, consider working with micro-influencers as they’re more affordable and can provide you with better results.
To find TikTok influencers, you can use a tool like Takumi or Heepsy. Or you can simply search for users in your niche using the TikTok app.
3. Try out TikTok trends
TikTok is all about trends. Users always look for new and exciting content to watch, whether it’s a dance challenge, a duet, or a specific filter. And as a business, you can use this to your advantage.
By creating content around popular TikTok trends, you’ll be able to reach a larger audience and generate more leads. To stay up-to-date with the latest trends, we recommend following TikTok users in your niche and checking out the app’s Trending page regularly.
4. Offer TikTok users exclusive deals and discounts
Everyone loves a good deal. And if you offer TikTok users exclusive deals and discounts, you’ll be able to generate a lot of leads. To do this, simply create a short video announcing your special offer and include a CTA telling users how they can claim it.
You can also promote your offer by partnering with TikTok influencers or by running an In-feed ad. Just make sure to include all the details users need to know so they can take advantage of your offer.
5. Upload informational videos presented in the most trivial ways
TikTok users are always looking for new and exciting information. So if you can create informational videos presented in the most trivial ways, you’ll be able to generate many leads.
To do this, start by choosing a topic that would be of interest to your target audience. Then, research the case and find ways to present the information in a fun and engaging way. Finally, film your video and include a CTA informing users what they can do with the information you just shared.
6. Use TikTok’s duet feature to collaborate with other users
TikTok’s duet feature lets you film a video alongside another user’s. And since you can reach the other user’s followers, this can be a great way to generate leads.
Using TikTok’s duet feature, choose videos relevant to your brand and target audience. Then, add your twist to the video and include a CTA telling users what they can do next.
7. Go live on TikTok to connect with your audience
Going live on TikTok is a great way to connect with your audience and generate leads. When you go live, your followers will get a notification and can join your broadcast anytime.
To make the most of your live broadcast, start by promoting it beforehand. Then, interact with your viewers and answer their questions. Some business owners also like to offer exclusive deals and discounts to viewers. You can include a signup page to generate leads.
8. Keep videos short and sweet
TikTok users have a short attention span. So if you want to generate leads on TikTok, you must keep your videos short and sweet.
Ideally, your videos should be 15 seconds or less. But if you can make them even shorter, that’s even better. The key is to get your message across quickly and include a CTA telling users what they can do next.
9. Use relevant hashtags to reach a wider audience
Hashtags are a great way to reach a broader audience on TikTok. When you use relevant hashtags, your videos will be featured in the hashtag feed and can be discovered by users who are searching for that particular hashtag.
To find the best hashtags for your brand, we recommend using a tool like Takumi or Hashtagify. Simply enter a keyword relevant to your brand and see which hashtags are most popular. Then, start using those hashtags in your videos.
Boost Your Business - Get a Virtual Assistant
Of course, TikTok remains a powerful platform for promoting your business and generating leads. But if you’re not using it correctly, you won’t be able to reach your full potential. If your schedule is loaded and you need help to get the most out of TikTok, consider hiring a virtual assistant.
A VA can help with everything from creating and scheduling content to researching hashtags and connecting with influencers. And since they’re an extra set of hands, you’ll be able to focus on other areas of your business while they manage your TikTok account.
Here are just some of the Tiktok lead generation tasks that VAs can do:
- Research TikTok trends and hashtags.
- Create engaging TikTok videos.
- Manage your TikTok account.
- Analyze your TikTok analytics.
- Generate leads from your TikTok following.
Social media has been a powerful tool for businesses over the past decade. And TikTok is the newest social media platform on the scene. TikTok has taken the world by storm with its fun and engaging videos.
And while TikTok is primarily used for entertainment, it can also be a powerful tool for promoting your business and generating leads. If you’re not using TikTok for business, you’re missing out on a huge opportunity. If you’re interested in getting a virtual assistant who will focus on TikTok, fill out this form, and one of our Consultants will be in touch.
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