How To Generate Leads on YouTube and Boost Your Brand Awareness

Aug 18, 2022

youtube lead generation

YouTube is the world’s second-largest search engine and the second most popular social media platform. That means many people are using YouTube every day – over 1 billion hours of video are watched on YouTube every day!

Over 500 hours of videos are uploaded to YouTube every minute, meaning there is a lot of content for people to watch. But that also means there is a lot of competition. To generate leads on YouTube, you must ensure your videos are high quality and offer value to your viewers.

As a business owner, you always want to find new ways to generate leads and boost your brand awareness. You may have tried several methods like Facebook, Instagram, or LinkedIn, but have you considered using YouTube?

Why Do You Need To Be on YouTube?

There are several reasons why you should be using YouTube to generate leads for your business. For one, YouTube is an excellent platform for building trust and credibility. People who see you as an industry expert are more likely to do business with you.

Another reason to be on YouTube is that it’s a great way to build relationships with potential and current customers. You can interact with them in the comments section, answer their questions, and provide valuable content they’ll appreciate.

Finally, YouTube is a powerful lead generation tool that allows you to target your audience with specific keywords. That means you can reach people who are already interested in your offer.

youtube as a lead generation search engine tool

Optimize Your YouTube Channel for Lead Generation

Now that you know the importance of being on YouTube let’s look at how you can optimize your channel for lead generation. Before anything else, your YouTube account should be set as a brand account.

Use an Attention-Grabbing Profile Picture and Cover Photo

Your profile picture is what people will see when they visit your channel, so make sure it’s something that represents your brand well. Your cover photo is also essential – choose an image relevant to your business that will grab people’s attention.

Write a Compelling Channel Description

Your channel description should tell viewers what they can expect from your videos and why they should subscribe to your channel. Use keywords related to your business so people can find you easily.

Your channel description must have the following elements:

  • A call to action
  • A link to your website
  • A list of the type of content you post

Use SEO Principles

You should use SEO (search engine optimization) principles to ensure your videos rank high in YouTube’s search results. That means more people will find and watch your videos, which can lead to more leads for your business.

Some SEO tips include:

  • Choose the right keywords.
  • Use those keywords in your video title, description, and tags.
  • Create transcripts of your videos and add them to your website.
  • Embed your videos on your website or blog.
  • Get more YouTube views with paid advertising.
youtube lead generation optimization seo

8 YouTube Lead Generation Strategies That Will Improve Brand Awareness

Not all social media platforms are equal. Therefore, lead generation strategies may differ in one way or another depending on the platform

1. Upload Content Regularly

If you want to generate leads on YouTube, you need to upload content regularly. That means creating and publishing videos consistently.

The best way to do this is to create a content calendar that outlines when you’ll publish new videos. It will help you stay on track and consistently put out new content. Uploading regularly will help in two ways:

  • It will keep your existing viewers engaged.
  • It will attract new viewers who are looking for fresh, relevant content.

2. Add A Call-To-Action To Each Video

A call-to-action (CTA) is a statement or an image that prompts your viewers to take a specific action. That action could be anything from subscribing to your channel to visiting your website.

Adding a CTA to each of your videos is a great way to generate leads because it tells people what you want them to do next. Make sure your CTA is clear and relevant to the video content. For example, if you’re sharing tips on starting a blog, your CTA could be: “Click here to start your blog today.”

3. Make Interesting Videos

People are looking for information and solutions to their problems on YouTube. You'll generate leads if you can create videos that provide valuable information and help solve those problems.

To do this, start by creating a list of topics related to your business that would be interesting and helpful to your target audience. Then, create videos about those topics. Make sure the videos are well-produced and offer value to your viewers.

4. Use Influencers To Spread The News

Influencers have a large following which can help promote your brand. If you get an influencer to mention or promote your business in one of their videos, you’ll drive leads from their audience and action campaigns.

The best way to find relevant influencers is to use social media listening tools. These tools will help you track when people are talking about your brand or industry, specifically about your product or service. You can then reach out to those people and ask them to collaborate with you.

Let viewers find your website quickly by adding hyperlink URLs in your video descriptions. When you include links, use keywords that match your website content. This will help people find your site when searching for related topics. However, these hyperlinks must not interfere with your audience's user experience.

For example, if you run a blog about digital marketing, you should include landing page links to your website in the video descriptions of any YouTube videos related to digital marketing. That way, people who are interested in that topic can easily find your site.

6. Respond To Comments As Quickly As Possible

People who leave comments on your videos allow you to engage with them. And, the more you engage with viewers, the more likely they will become leads.

You must monitor your comments section and respond quickly to people's questions or concerns. This will show that you care about your audience and want to help them.

7. Use YouTube Lead Generation Ads

YouTube offers lead generation ads that allow you to collect leads directly from your videos. These YouTube lead form ads appear as a clickable call-to-action overlay on your video and can include a form for people to fill out.

Lead generation ads are a great way to generate leads because they’re easy for people to use. They can simply click on the ad and fill out the form without leaving YouTube.

To create a lead generation ad, you’ll need to create a campaign in Google Ads. Then, target your ad to people who have visited your website in the past or who are similar to your current customers.

8. Use Annotations In Your Videos

Annotations are small pieces of text that you can add to your videos. They’re a great way to add calls-to-action or links to your website in your videos.

To add annotations, go to the “Edit Video” page on YouTube and click on the “Annotations” tab. You can add text, links, and calls-to-action to your videos.

how to generate leads on youtube

Measure Your Campaign Results

After implementing these tips, it's time to measure your campaign results. You'll need to track your website traffic and stream ads and leads over time. This will help you see which strategies are working and which ones need to be improved.

Track your website traffic using Google Analytics and a CRM tool or Google Sheets to track your leads.

YouTube VA - A Must Have For Businesses

As a business owner, you know that generating leads is essential to your success. And with the help of a Virtual Assistant from Virtudesk, you can quickly implement strategies that will help you get more leads from YouTube.

youtube virtual assistants

A YouTube VA can help you with tasks like creating and optimizing your channel, uploading videos, and responding to comments. YouTube VAs ensure your presence on the platform will increase brand awareness, generate leads, and close deals.

If you’re looking for help with your YouTube channel, consider hiring a Virtual Assistant from Virtudesk. They can help you save time and generate more leads for your business. Please fill out this form, and one of our Consultants will get in touch with you to help with your queries.

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