7 Tips on How To Build a Social Media Profile That Attracts Potential Clients

Nov 16, 2022

how to build a social media profile

You must have a pretty attractive social media profile to make your business stand out in social media communities. It is like your business card on social media, so it's essential to put some thought into it.

There are a few different ways to approach designing your social media profile. Outside of making one from scratch, you can hire a designer to create a custom profile or use a pre-made template.

Using a template is an excellent option if you're on a budget or want more control over your profile's design. There are plenty of free and paid templates available online.

In this article, we'll share seven social media profile templates that you can use to make your business stand out.

What Does Your Social Media Profile Say About You

Your social media profile is an integral part of your online presence. It's one of the first things people will see on social media when they come across your business.

Your profile should give people a quick and easy way to learn about your business and what you do. It should also be visually appealing so that people are drawn in and want to learn more.

7 Tips on How To Build a Social Media Profile

1. Introduce your brand creatively.

Your profile is the perfect place to show off your brand's personality. Use creative visuals and copy to introduce your business and what you do. Your profile should prominently feature your logo. If you prefer to be more personal to your audience, you can use a close-up image of yourself.

Take, for example, this social media profile template from Apple on their Instagram account. It focuses more on its logo—no words except its tagline and current hashtag. To be creative just means to be simple at the same time.

1 minimalist instagram profile bio

2. Be clear in your specialty.

Potential customers should be able to quickly and easily understand what your business does. Be clear about your specialty in both the visuals and copy of your profile.

This doesn't mean that you have to be boring, however. You can still be creative in how you present this information. But it should be easy for people to understand what you do and what you're all about.

For example, the Instagram profile of Chelsea Peitz is an excellent example of being clear and concise. What she does is stated directly, and no need to ask questions!

2 chelsea peitz instagram bio

3. Upgrade your profile image and cover photo.

Maintaining an up-to-date, high-quality profile image and cover photo is vital for making a good impression on potential customers.

For Facebook, the cover photo size is 820 x 312 pixels, and for Twitter, it's 1500 x 500 pixels. While for Instagram,  your profile image should be 110 x 110 pixels, and your cover photo should be 1080 x 1080 pixels.

To upgrade your profile, consider hiring a professional photographer to take new headshots or product photos. You can also use free online tools like Canva to create a custom profile image or cover photo.

facebook cover photo dimensions 2022 2023

4. Make your bio attractive and convincing.

Your bio is one of the most critical parts of your profile: it’s the first thing potential customers or followers see when they open your social media page. Your bio can lead your readers to buy your products and services at first glance.

Make sure that your bio is attractive and convincing. Use persuasive language to describe what you do and why people should care. Use keywords that people will be searching for.

Use calls to action in your bio. For example, you could include a link to your website or an opt-in form for your newsletter. Instead of overly promoting what you do, focus on what they can get from you.

linkedin profile design tip template

5. Use your brand colors.

Your brand colors will appeal directly to the conscious mind of your target market. In your profile, your brand colors make it visually appealing and recognizable. You should use these colors in your profile image, cover photo, and bio.

For example, the most followed figure on Facebook, Cristiano Ronaldo, uses bright blue and black throughout his profile, including his cover photo. This makes his profile visually striking and memorable.

facebook business profile design tip template social media marketing

6. Use the same profile image and handle on all your networks.

By keeping a consistent brand, your potential customers will see that you are professional and have a clean and well-thought-out brand. Use the same profile picture and handle on Facebook, Instagram, and other social media platforms.

If you frequently change your profile picture or brand name, customers are more likely to forget about your company. Create a consistent image for people to associate with your business mentally.

7. Be confident in your profile.

Your profile should exude confidence! People should feel confident in doing business with you or consuming all your content after viewing your profile.

To project confidence, use strong language in your bio. Use testimonials or reviews from happy customers to add social proof. Include a call to action in your bio that encourages people to take the next step - this could be subscribing to your newsletter, following you on social media, or visiting your website.

how to build a social media profile steps 2022

How Virtual Assistants Can Help

Social media virtual assistants help clients curate the most effective social media profile possible to appeal to their target audience.

Most virtual assistants use photo editing tools like Adobe Photoshop or Canva to create compelling visuals for their clients' profiles. They also help to write attractive and keyword-rich bios.

If you're contemplating increasing traffic and revenues on your social media channels, we can assist you in getting a qualified virtual assistant. Please fill out this form, and one of our Consultants will connect to you.

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