Getting Started With Email Marketing

Jun 13, 2018

A laptop with an opened email tab on top of a shelf beside a coffee cup and succulent plants nearby

Email marketing is also known as direct email marketing. It uses the email platform to send out business marketing messages directly to your target audience. Email marketing is inexpensive and has proven to yield brand exposure.

Updating your audience efficiently through a database results in achieving market competency just like other business strategies. This is also where email marketing helps you and your business. It sustains sequences to deliver value and gives out a way to stay in touch with your audience.

Here Are Some Advantages of Email Marketing:

Targeted Reach

Email marketing reaches large audiences or smaller targeted lists. Depending on the target market you have, you have the capacity to control who can receive your marketing message.

Flexible Design Options

It is easy for one to choose design options that suits the business message and branding. You can also send infographics, attach files or simply send a message.


Optimization of campaigns through email marketing can also be measured through the attributes of your email content. These include subscriber retention rates, click-to-deliver rates, open rates, and delivery rates. As a result, you can monitor the most efficient campaign and use that to leverage your business. It helps you identify what strategy the customers are most responsive to.

Segmented User Information

Segment user information is one of the key features when doing email marketing. Customers' information is sorted based on their interests, purchased items, and also the trend in their responses.


As there are no printing costs, postage fees, and advertisement charges, this strategy makes it cost-effective. It also allows your business to explore additional options in marketing your product or services.


One of the most noteworthy about email marketing is the ability of your recipients to become brand advocates. It helps you build your reputation and create networks with a simple click of the forward button. Consequently, your subscribers can share your business' latest offers, news, and deals right away.


It helps your business cater to a huge number of site inquiries, send out a welcome email or do retention actions when a user leaves your website.

Email marketing tends to be the last resort by most people because of today's ever-changing digital world. Then again, if you have not used email marketing as a tool to increase your business' productivity, now can be the time.

As discussed, email marketing can reach a targeted market and has flexible design options. It is measurable and easy to determine conversion strategies. It is cost-effective and shareable. And above all, it is time-saving.

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