15 Tips To Organically Gain Social Media Followers

In an era where social media reigns supreme, building a strong following is becoming essential not only for individuals but also for businesses in order to thrive and establish a trustworthy online presence. While this necessity has presented more accessible routes, such as purchasing followers to speed up the process of building a following. However, the real growth lies within the investment in an organic following. 

In this article, we’ll delve into the importance of organic followers and provide you with tips you can incorporate into your business to gain social media followers with long-term benefits.

Organic Followers vs. Paid Followers

Building a community and building an online presence takes time and requires a social media strategy to help you establish a clear path on how you are going to achieve them. Regardless of whether you decide to pursue the organic or paid approach, each has its own advantages and disadvantages that would require investment and its own set of challenges.

Organic Followers

These are people in the digital space with the highest chances to give your business the most genuine interactions. Unlike paying for followers, these individuals are interested in your services and looking forward to what you have to offer. However, building an organic following takes time and a lot of effort, but the results are worth it once it starts translating into lasting relationships with your market.

Paid Followers

On the other hand, paid followers are paid services that offer business owners instant gratification in the digital space. By availing of their services, you get a large amount of followers who consistently leave likes and comments on your social media posts. While this option might sound worth the investment, these paid followers tend to show actual interest and tend to leave shallow engagements.

Benefits of Organic Followers:

Long-Term Engagement

Organic followers bring in individuals genuinely interested in the services you provide. These people are more likely to engage with your content consistently over the long term, without the need to worry about retention, as long as you continue to pique their interest.

Higher Conversation Rates

After getting a hold of the right social media strategy to stick with, you can expect your organic followers to stay alongside your brand as it thrives in the market. This not only helps you build a loyal consumer base, but you are also opening up the door for more people to promote your brand through various methods outside of your strategy, such as word of mouth.

Authenticity

Trust is an integral part of establishing and maintaining your brand’s reputation, especially in social media. With a majority of people sifting through your profile before deciding to engage with you, it’s vital to ensure that your current engagement is full of genuine comments from real social media accounts.

15 Tips to Organically Gain Social Media Followers

Prioritize High-Quality Content

To maintain an organic following, it's essential to consistently deliver high-quality content. Always check that your posts strike the right balance between informative, entertaining, and visually striking. This is more likely to be shared with users outside your current following.

Practice Consistency

Coming up with a regular posting schedule is a great strategy to gain a stable following since you consistently give users something to look forward to. Building a social media calendar with dedicated content pillars is also an excellent route to approach this strategy so your followers know when and what type of content they can expect.

Target Market Familiarization

Take the time to understand your market’s preferences. This includes doing research on their general interest that you can use as inspiration in your post lineup. By taking the time to understand your consumers, you’ll be able to create posts tailored to them, and in return, they’ll look forward to your future content.

Utilize Hashtags Effectively

Hashtags have slowly grown to be one of the most useful social media features you can utilize to improve your brand’s online discoverability. Ensure that you choose the most relevant hashtags to incorporate into your content captions to maximize your reach and attract potential consumers who will genuinely be attracted to your services.

Expand Through Collaborations

Reach out to influencers or business pages that promote industries within your niche for collaboration opportunities. Whether through monetary payment or product payment, these collaborations are an excellent investment for opening doors for new potential consumers coming in from their followers.

Engage with Your Followers

Building a good relationship with your organic followers doesn’t end with constant postings on your social media page. Make sure you respond to comments, private messages, and engage in substantial discussions with your followers to show your support and appreciation.

Explore User-Generated Content 

An additional content pillar you can incorporate into your social media strategy is user-generated content. Encourage your followers to post content related to your brand and share it on your page. This not only promotes your services to a wider audience but also boosts engagement and builds trust.

Cross-Post Your Content

Don’t limit yourself to one specific social media platform, and explore different platforms where you can cross-post your content. By utilizing this strategy, you are maximizing your reach and opening your brand to a unique set of users that come with each platform.

Analyze Your Social Media Strategy

Allocating time to analyze your current efforts on social media is a must for any thriving business. This step can help you determine which type of posts worked, and through this, you can readjust your strategy based on the insights provided. 

Build Relationships with Influencers

Aside from asking influencers for collaborations, ensure you build personal relationships with these personalities and reap the rewards that come with keeping them in your rotation of influencers. One notable perk you can have is free promotion, which could free up a budget that you can use for other marketing efforts.

Connect with Industry Experts

In terms of establishing credibility and attracting an organic following, get in touch with industry experts to speak on behalf of your brand and further its position as a legitimate business in your respective industry.

Join Relevant Communities

Participate in several communities and forums across different platforms to get your brand’s name out there. Depending on your industry, share your expertise and engage with fellow members on notable sites, such as Facebook, Linkedin, and Reddit, to name a few.

Take Advantage of Trends and Challenges

In this digital age, staying on top of trends is a must. Depending on what the public is talking about, you can tweak your content to make it resonate with your target market and attract new consumers based on your visibility.

Maintain a Consistent Theme

Brand recognition is an often overlooked aspect of building your company towards the goal of gaining organic followers. Ensure that you stick with a consistent visual theme and establish which tone you want in your social captions. Through this, you’ll be able to stand out in your industry and potentially attract new consumers.

Adjust Your Strategy Accordingly

The digital landscape of business is constantly changing, and it’s very beneficial for your brand to recognize this very early on to come up with a strategy to adapt appropriately. Stay flexible and adjust to the changes in the algorithm to ensure that you retain your current followers and attract new users to avail of your services.

Monitor and Avoid Fake Followers

Even if you decide to pursue the organic route, there are still instances when you will encounter fake accounts that can potentially contaminate your brand’s reputation. Here are some tools you can utilize to identify and remove these accounts from your follower list:

• SHIELD
• CrowdTangle
• Botometer
• FakeCheck

Conclusion

The journey to building an organic community is a long road that requires utmost patience, dedication, and consistency. It will take some time before you see substantial growth in engagement, but the results you will gain from genuine followers will be beneficial in the long run. At Virtudesk, we recognize that business owners need assistance in handling the technical aspect of this journey. That’s why our highly skilled virtual assistants are ready to manage your social media and provide valuable insights to elevate your brand’s online presence to new heights. Get in touch with us now!

Frequently Asked Questions

• How long does it typically take to see significant growth in my organic social media following?

The timeline for significant growth varies, but it often takes several months of consistent effort to build an engaged and sizeable organic follower base.

• What's the difference between organic and paid social media followers?

Organic followers are authentic individuals genuinely interested in your content, while paid followers are often fake or inactive accounts acquired through monetary transactions.

• Are there any risks associated with using tools to identify and remove fake social media followers?

Using such tools can be beneficial, but be cautious to avoid blocking or removing genuine followers accidentally. Regularly review the results and take appropriate actions.

• How can I effectively use hashtags to boost my organic social media following?

To use hashtags effectively, research popular and relevant ones, limit the number to avoid looking spammy, and include them strategically in your posts to increase discoverability.

• What's the role of engagement in building an organic social media following?

Engagement is vital. Responding to comments, initiating conversations, and fostering a sense of community helps create loyal, organic followers who are more likely to engage with your content and share it with others.

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