20 Must-Have AI Tools For Your Business in 2024: Embrace Innovation and Work Smarter

Feb 26, 2024
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20 Must-Have AI Tools For Your Business in 2024: Embrace Innovation and Work Smarter

With everything that happened in the world of technology, Artificial Intelligence (AI) is no longer just a futuristic concept; it’s an actual result of innovation giving entrepreneurs a brand new perspective on how to thrive and compete in this ever-competitive business landscape. 

Offering business benefits such as optimizing team project management, making better decisions, and streamlining operations, AI tools are undoubtedly one of the assets to be implemented if you’re a business owner looking to get ahead in your industry. In this blog, we will go over 20 essential AI tools to transform your business and set a new standard for your perception of efficiency and productivity.

Understanding The Impact of AI in The Business World

The beauty of incorporating AI into your operation lies in its capability to take on a wide array of responsibilities without the usual concern of manpower. According to the Forbes Advisor survey, 53% of businesses apply AI to improve production processes, while a substantial number of respondents (64%) anticipate AI to help increase productivity. These data show how today’s entrepreneurs highly value the benefits AI tools can provide to their operations.

Benefits of Utilizing AI Tools In Your Business Operations

Increased Efficiency

With AI-powered tools being incorporated into daily tasks, you can streamline tasks such as data entry, analysis, and customer service management. This can reduce the time consumed in performing these tasks while also maximizing the use of your resources.


In terms of being the most desirable benefit of incorporating AI tools, automation is way up the list since it impacts a wide range of business operations. From conveniently processing customer interactions through chatbots to enhancing the efficiency of internal accounting tasks, AI allows businesses to continue operations seamlessly with minimal errors and the utmost efficiency.

Quality Data Insights

Data is one of the driving forces of a business’s success. These insights can play a factor in scenarios that could implicate your operations. With AI processing and analyzing large amounts of data related to your industry, you can make better data-driven decisions that could improve your operations’ overall performance.

Enhanced Customer Experience

Carrying on how AI utilizes data, this also includes analyzing customer data. This can help your business tailor products, services, and communications to the right market, leading to improved overall satisfaction and customer loyalty. Aside from targeting the right crowd through algorithms, AI can also optimize consumer interactions to ensure inquiries are handled swiftly and efficiently.

benefits of AI tools

20 Best AI Tools for Enhanced Overall Efficiency in the Workplace


ChatGPT for business 2024

An advanced language model developed by OpenAI, ChatGPT is one if not the most famous AI tools you can use to enhance your business operations. Due to its advanced learning techniques, it can process and produce output that’s not only informational but also adjust according to your preferred tone. This feature presents versatile opportunities from customer service automation to generating ideas for your content.

Notable Features/Pros:

  • Natural Language Understanding
  • Wide Range of Knowledge
  • Context Customization
  • User-Friendly Interface


  • Data Limitations
  • Dependence on Quality Prompts
  • Potential Output Bias


  • Basic Plan - Free
  • ChatGPT Plus - $20/month
  • ChatGPT Team - $25/month
  • ChatGPT Enterprise - Custom pricing ℅ ChatGPT Sales Team

Note: ChatGPT’s pricing details are subject to change. For the latest pricing on its plans, visit the official website.

With features like answering questions, providing deep explanations, coming up with business concepts, and even handling the intricacies of coding and programming, ChatGPT is easily one of the most valuable AI tools to incorporate into your business. Even though it only operates within its training data, it’s still consistently working on expanding its features and possibly offering more benefits for businesses moving forward.

Claude 2

Claude 2 for business 2024

Commonly perceived as ChatGPT’s competitor, Claude 2 is an AI developed by Anthropic to help users receive responses that are not only informative but also value the importance of safety and effectiveness. Claude 2 made its name for its deep understanding of generating language that sounds natural and avoids harmful outputs, an important feature, especially in this day and age where every piece of information you put out is perceived under a microscope.

Notable Features/Pros:

  • Enhanced Reasoning Capabilities
  • Ethical Consideration in Responses
  • Improved Context Tracking
  • Extended Memory Capabilities


  • Data Limitations
  • Dependent on Training Data
  • Lack of Emotional Understanding


  • Claude Instant - $1.63/1 million tokens
  • Claude 2 - $11.02/1 million tokens

Note: Claude 2’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Utilizing Claude 2 in your business can help in several aspects, including customer support, through accurate and relevant responses. In the context of content creation, the software boasts its expertise in generating high-quality and engaging content efficiently. Combined with its dedicated, ethical framework, business owners can expect positive content that resonates with its market.


Grammarly for business 2024

Combining the innovation of both artificial intelligence and advanced language processing technologies, Grammarly stands out as one of the top digital writing assistance platforms presently available online. Its wide array of features designed to improve the overall quality of written content makes it an invaluable asset for businesses. 

Notable Features/Pros:

  • Real-Time Grammar Checking
  • Style and Tone Suggestions
  • Plagiarism Detector
  • User-Friendly Interface


  • Possibility of Overcorrection
  • Privacy Concerns
  • Limited Contextual Understanding


  • Basic Plan - Free
  • Premium - $12/month
  • Business - $12.50/month

Note: Grammarly’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Aside from its basic features that correct basic grammar and spelling errors, Grammarly’s capabilities also include providing suggestions for how you can improve your writeups. This includes adjusting tone, rephrasing sentences, and offering alternate words to fit your paragraphs' context better. From a business’s perspective, using Grammarly can also help with productivity since it saves time on proofreading and helps craft better communication, doing wonders for your brand’s reputation in the process.  


Jasper ai for business 2024

Previously known as Jarvis, Jasper is an AI content generation platform that can produce a wide range of content, including blog posts, emails, and social media content. The high-level AI tool made its name with its ability to analyze context and efficiently produce relevant content; a feature businesses can easily find value in.

Notable Features/Pros:

  • SEO Integration
  • Long-Form Content Support
  • User-Friendly Interface
  • Template Variety


  • Heavily Reliant on Input Quality
  • Pricing Limitation
  • Lack of Fact-Checking


  • Creator Plan - $39/month
  • Pro Plan - $59/month
  • Business - Custom pricing ℅ Jasper Sales Team 

Note: Jasper’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

In today’s business landscape, where content is one of the most critical factors in elevating a brand’s presence, Jasper is a good AI tool to increase your efficiency in the content production sector. It can also provide a fresh perspective for your creative team by providing new ideas that can easily be incorporated, with only the need to apply minor tweaks to fit your brand’s image.


copy.ai for business 2024

Another AI-powered tool for content creation that utilizes advanced machine learning is Copy.ai. Designed to help businesses overcome common issues in the creative department, this tool is capable of swiftly producing content while still retaining its value to your tailored market. Equipped with its deep understanding of natural languages, it can adjust its output based on your preferred tones, styles, and audience preferences, making it a highly versatile tool for your content needs. 

Notable Features/Pros:

  • User-Friendly Interface
  • Versatile Content Support
  • Multiple Language Support


  • Limited Understanding 
  • Dependence on Quality Inputs
  • Difficulty Producing Long-Form Copy


  • Basic Plan - Free
  • Pro Plan - $36/month
  • Team Plan - $186/month

Note: Copy.ai’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Copy.ai also boasts the ability to scale marketing efforts through its Marketing OS, which is designed to seamlessly improve content, SEO, marketing operations, and demand generation workflows. It’s also capable of offering support in the sales department by performing Outbound, Inbound, and SDR-related tasks. 


DALL-E 3 for business 2024

DALL-E 3 is the latest cutting-edge AI tool developed also by OpenAI to generate digital images from natural language descriptions. Designed to leverage advanced data to understand complex prompts better, DALL-E 3 can create high-quality images with different designs ranging from realistic photos to artistic interpretations. Due to this being the latest iteration of the DALL-E series, each output is done efficiently regardless of how nuanced the instruction is.

Notable Features/Pros:

  • Ethical Consideration
  • Ownership of Images


  • Reliant on Input Quality
  • Language Limitations
  • Partiality Tendencies


  • $20/month as part of ChatGPT Plus

Note: DALL-E 3’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

If you’re a business owner who requires visual content to improve your storytelling, incorporating DALL-E 3 into your content creation process can significantly reduce the time and cost of producing assets for your content calendar. 


Midjourney for business 2024

Developed by an independent research lab, Midjourney is another AI-powered image generation tool used by users to create images from textual descriptions. Midjourney's capacity to create unique photos and deliver different art styles, from highly realistic images to abstract designs, makes it stand out from its counterparts.

Notable Features/Pros:

  • User-Friendly Interface
  • Easily Refinable Designs
  • Diverse Artistic Outputs


  • Exclusive to Discord
  • Poor Customer Support
  • Generated Outputs are Public


  • Basic Plan - $10/month
  • Standard Plan - $30/month
  • Pro Plan - $60/month
  • Mega Plan - $120/month

Note: Midjourney’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Content At Scale

Content At Scale for business 2024

Positioning itself as the world’s most humanlike AI writer, Content At Scale is a multi-purpose AI production platform that can help businesses acquire a wide range of content without the need for prompting. Unlike its AI competitors, Competitor At Scale can do SEO-related tasks, allowing it to produce output that can help significantly increase your chances of ranking higher on search engines.

Notable Features/Pros:

  • Scalable Content Production
  • SEO Friendly
  • Advanced Natural Language Processing


  • High-Priced Entry-Level Plan
  • Limited Customization
  • Minor Beta Bugs


  • Starter Plan - $499/month
  • Standard Plan - $999/month
  • Scaling Plan - $1499/month

Note: Content at Scale’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Due to its wide range of features, businesses relying heavily on content to produce conversions, such as bloggers, digital marketers, or agencies, can benefit from this AI tool. Companies can utilize its capabilities to scan texts for human or AI probability and checkers to rephrase sentences according to their preferences, enhancing both their content production quality and online visibility.


SurferSEO for business 2024

Poised to redefine the perception towards Search Engine Optimization (SEO), SurferSEO stands out as one of the top AI tools to help businesses elevate their content production and chances to keep up in today’s digital landscape. Its capability to provide users with valuable insights and recommendations on how to optimize their content makes it an asset for businesses that take pride in keeping up with the latest SEO practices.

Notable Features/Pros:

  • On-Page SEO Audit
  • Data-Driven Insights
  • Integration Support for Other Tools
  • SEO Audit Tool


  • Tendency for Irrelevant Suggestions
  • No Free Trial
  • Expensive AI Writer Assistance


  • Essential Plan - $89/month
  • Scale Plan - $129/month
  • Scale AI - $219/month
  • Enterprise Plan - $399/month

Note: Surfer SEO’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Utilizing SurferSEO provides businesses with a variety of benefits, including the provision of the best SEO strategy to implement, allowing employees to focus more on content creation. In the decision-making aspect, it also provides detailed reports and user-friendly guidelines to help businesses outperform competitors in search engine results pages (SERPS).

Canva’s Magic Write

Canva Magic Write for business 2024

As part of Canva’s collaboration with OpenAI, Magic Write is the platform’s innovative feature of introducing artificial intelligence to continue its mission of providing users with the freshest ideas to elevate their design projects. This tool aims to simplify the creative process and streamline its users’ journey to create compelling content. By inputting a brief description of keywords, Magic Write will generate relevant and creative suggestions that can be used for your designs.

Notable Features/Pros:

  • A Variety of Ready-to-Use Designs
  • Multiple Team Collaboration Support
  • User-Friendly Interface


  • Limited Use for Non-Subscribers
  • Potential to Generate False Information
  • Difficult Mobile Accessibility


  • Basic Plan - Free
  • Canva Pro - $119.99/year
  • Canva Teams - $120/year
  • Enterprise Teams - Custom pricing ℅ Canva Sales Team

Note: Canva’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Google Analytics

Google Analytics for business 2024

Probably considered one of the most popular AI tools for businesses looking to enhance their online presence, Google Analytics is a comprehensive web analytics service capable of providing insights into website traffic, user behavior, and the effectiveness rate of marketing strategies implemented online. This tool utilizes various metrics to gain a deeper understanding of their audience, including page views, user engagement, and conversion rates. 

Notable Features/Pro:

  • Free to Use
  • User Segmentation
  • Integration with Google Services
  • Real-Time Reporting
  • Website Traffic Analysis


  • Overwhelming Platform
  • Limited Number of Hits Per Month
  • Lack of Organic Keyword Data
  • Lack of Customer Support


  • Standard Plan - Free
  • Google Analytics 360 Plan - Custom pricing ℅ Google Sales Team

Note: Google Analytics’ pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

For businesses looking to determine which marketing campaigns are the best performing or which strategies are best done to increase the chances of conversion, Google Analytics provides the necessary data to help business owners make better, informed decisions on where to allocate resources and how to optimize the website for overall better performance.

Runway ML

RunwayML for business 2024

Runway ML made its name in the artificial intelligence spectrum by providing an accessible platform for artists, designers, and creators to utilize advanced machine learning for their projects. This tool implements a democratic approach to its AI software by allowing its users to freely experiment and apply complex algorithms without the need for a deeper understanding of the intricacies of AI. With features such as video editing support, image editing, and the generation of motion graphics, Runway ML offers a smooth integration of AI into business workflows.

Notable Features/Pros:

  • Offers a Wide Array of AI Magic Tools for Content
  • High-Resolution Image Synthesis
  • Noise Reduction and Image Stabilization


  • Pay for High Usage
  • Exclusive Reliance on Platform
  • Does Not Support PNG or ProRes Exports For Video Projects


  • Basic Plan - Free
  • Standard Plan - $12/month
  • Pro Plan - $28/month
  • Unlimited Plan - $76/month
  • Enterprise Plan - Custom pricing ℅ Runway ML Sales Team

Note: Runway ML’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

IBM Watson

IBM Watson for business 2024

In the realm of AI-powered tools, IBM Watson stands at the pinnacle of artificial intelligence with its wide array of features designed to solve complex problems across different industries. Since its development in 2007, Watson has been consistently improving its software and currently, its latest step announced the Watsonx platform, which allows users to train, tune, and distribute models with generative AI and machine learning capabilities.

Notable Features/Pros:

  • Organizes Unstructured Data
  • Integration with Other Tools
  • Scalability


  • High Costs
  • Privacy Concerns
  • Regulatory Challenges


Note: IBM Watson’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Unlike other AI-driven software, Watson’s capabilities features allow it to understand, reason, learn, and interact with humans, an innovative and unique quality that makes it one of the most preferred tools for businesses in the healthcare, finance, and retail industries. 


Tableau for business 2024

Tableau is one of the leading AI-driven data visualization tools designed to empower businesses to turn raw data into visually appealing insights. Banking on its friendly UI, Tableau can provide its users, regardless of skill level, the ability to create informative and compelling charts, graphs, and dashboards with complete ease. Utilizing this tool can help businesses gain a deeper understanding of their data, leading to better data-driven decision-making as they progress through the fiscal year.

Notable Features/Pros:

  • User-Friendly Interface
  • Diverse Use of Script Languages
  • Mobile Support
  • Responsive Dashboard


  • Limited Formatting Options
  • Limited Data Preprocessing
  • High Costs


  • Tableau Viewer - $15/month
  • Tableau Explorer - $42/month
  • Tableau Creator - $75/month
  • Tableau Enterprise - Custom pricing ℅ Tableau Sales Team

Note: Tableau’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.


Klevu for business 2024

For businesses in the E-commerce industry, efficiency is vital to stand out among the competition. Klevu, an advanced AI-powered search and personalization engine, aims to deliver that with its machine learning algorithm built to understand customer preferences and shopping behavior. By utilizing this AI tool in your preferred e-commerce platform, you’ll be able to analyze various data points and gain a better understanding of the context and consumer intent behind every query.

Notable Features/Pros:

  • Personalized Search Suggestions
  • Customizable JavaScript Overlay
  • Keyword-level and Global Merchandising Boosting


  • High Costs
  • Customization Complexities
  • Dependence on Platform


  • Klevu AI Recommendations - $399/month
  • Klevu AI Category Merchandising - $499/month
  • Klevu AI Search - $599/month
  • Klevu AI Product Discovery Platform - $1,497/month

Note: Klevu’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Klevu can also help online retailers increase sales by providing a personalized consumer journey for potential users. This feature can reduce bounce rates and improve conversion rates since customers are more likely to find your products quickly and efficiently. Klevu’s self-learning feature also allows it to adapt to changes in the e-commerce industry, making it an asset for business owners who are always seeking to keep up with the market’s ever-changing landscape.


SentinelOne for business 2024

When operating a business, you are also responsible for keeping your client’s information safe from malicious intent. SentinelOne stands at the forefront of helping companies do exactly this by offering an endpoint protection platform powered by AI and the latest technology. Unlike traditional antivirus software that relies on signature-based detection, SentinelOne analyzes system behaviors and patterns to identify and block threats, making it easier to counter malware, ransomware, and targeted attacks.

Notable Features/Pros:

  • User-Friendly Interface
  • Cloud-Based Management Console
  • AI-Powered Threat Detection
  • Wide Protection Coverage


  • High Costs
  • Software Complexity
  • Integration Requirements


  • Singularity Core - $69.99/month
  • Singularity Control - $79.99/month
  • Singularity Complete - $159.99/month
  • Singularity Commercial - $209.99/month
  • Singularity Enterprise - Custom pricing ℅ SentinelOne Team

Note: SentinelOne’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Aside from its security benefits, businesses can also use SentinelOne to reduce the workload on IT and security teams, allowing them to focus on other areas of operations. The high-level protection offered by this state-of-the-art software can also yield benefits outside of your company as you are also providing your consumers and partners with the assurance that their information is safe.


Kensho for business 2024

Kensho is an AI company that aims to build solutions for the recurring business hurdle of unstructured data that prevents businesses from achieving their full potential. With its innovative tools, they can improve the speed of data collection and the depth of data enrichment and provide an easier route to data recovery.

Notable Features/Pros:

  • User-Friendly Interface
  • Wide Array of Service Solutions
  • Data and AI Expertise


  • Segmented Services


The pricing of the following Kensho services can be acquired following a free trial:

  • Kensho Scribe
  • Kensho NERD
  • Kensho Classify
  • Kensho Extract
  • Kensho Link
  • Kenso Datasets
  • Kensho Indices


Lumen5 for business 2024

With over 10 million videos created across various industries, Lumen5 quickly built its reputation as one of the top video creation software that’s known for utilizing AI to support businesses, content creators, and marketing professionals. This AI tool receives text prompts and transforms them into engaging content, allowing for a smoother video production process for content on social media, websites, and other digital platforms.

Notable Features/Pros:

  • User-Friendly Interface
  • Text-to-Video Technology
  • Scalability and Flexibility
  • Wide Media Library


  • Limited Customization Options
  • Dependence on Internet Connection


  • Basic Plan - $19/month
  • Starter Plan - $59/month
  • Professional Plan - $149/month
  • Enterprise Plan - Custom pricing ℅ Lumen5 Team

Note: Lumen5’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

With its feature to enhance blog posts, articles, and other written materials, businesses who are looking to elevate their online presence can greatly benefit from using Lumen5. Its user-friendly interface also allows its users to operate the AI tool with ease without having technical knowledge of video editing, allowing for efficiency without heavily depending on graphic designers.


Wordtune for business 2024

Wordtune is another AI-powered writing assistant used by businesses to enhance the quality of their written outputs. What makes this AI tool stand out is its ability to explore tones and delivery while helping the user stay true to their unique style. Powered by advanced natural language processing technologies, Wordtune can focus on the semantics and context of the reader’s output, allowing it to present more options or alternate routes to take in improving the readability and overall impact while also retaining the original intent of the writeup.

Notable Features/Pros:

  • AI-Powered Suggestions
  • Diverse Writing Styles
  • Language and Grammar Suggestions
  • User-Friendly Interface


  • Limited Languages Supported
  • Limited to AI Interpretation
  • Limitation for Free Version


  • Basic Plan - Free
  • Plus Plan - $9.99/month (Annually)
  • Unlimited Plan - $14.99/month (Annually)
  • Business Plan - Custom pricing ℅ Wordtune Team

Note: Wordtune’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

Aside from the usual rewriting benefits that come with AI writing assistants, Wordtune also has the Create with AI feature. This allows business owners to work with a variety of personalized templates and create quality content with just a click of a button.


theGist for business 2024

With all these workforce problems and AI solutions popping up left and right, it’s only a matter of time before someone introduces themselves as the ultimate solution. In comes theGist, an AI-powered unified workspace that aims to relieve businesses of the everyday nuances and help them focus on achieving tasks that produce the most value. Initially launched for Slack to help its clients experience the benefits of AI tools in the workplace, theGist has now been made available for businesses to elevate their processes to new heights.

Notable Features/Pros:

  • User-Friendly Interface
  • High Security
  • Supports Various Tool Integration
  • Prioritizes Quality and Relevant Information


  • Limited Language Support
  • Challenges with English Slang or Jargon
  • Challenges in Digesting Complex or Lengthy Prompts


  • Basic Plan - Free
  • Pro Plan - $4.99/month
  • Enterprise Plan - Custom pricing ℅ theGist Team

Note: theGist’s pricing details may be subject to change. For the latest pricing on its plans, visit the official website.

theGist offers hopes to redefine how work is carried through its ability to leverage AI to generate personalized summaries and insights to help team members stay informed and make better data-driven decisions. Motivated by its mission of “You can finally stop sifting through endless conversations and just get theGist of it,” this startup platform is poised to make a huge impact both in the business and AI world.


The integration of AI tools in today’s business landscape is slowly growing to be a necessity to keep up in this ever-competitive business landscape. By embracing AI tools and easing them into your operations, you can experience the benefits that can be felt throughout your company, including enhanced productivity, better decision-making, and overall team morale.

For some businesses, this step is a significant decision that would require the utmost attention. With a dedicated virtual assistant by your side, you can streamline the incorporation of AI into your operations while also getting the unparalleled level of efficiency virtual assistants are known for. Schedule a discovery call with us now and get your own Virtudesk Virtual Assistant.

Frequently Asked Questions (FAQs)

  • How can AI tools improve productivity within my business?

AI tools enhance productivity in the workplace by providing support with daily tasks through the automation of routine tasks, optimization of workflows, providing actional insights through data analysis, and enabling more informed decision-making.

  • How can AI support my customer service operation?

Some AI tools can enhance your customer service by using chatbots to provide instant support with personalized interactions based on customer data. This improves the overall customer satisfaction due to the timely and relevant assistance.

  • How can I use AI to help with my content creation?

AI tools can significantly streamline your content creation process through their ability to generate fresh ideas, produce drafts that are optimized for SEO, and even create visual content. This can facilitate your content development while also meeting your creativity standards.

  • What are the benefits of using AI tools for SEO?

Utilizing AI tools for your SEO efforts can yield many benefits due to its ability to analyze search patterns, optimize content for relevant keywords, provide suggestions on how to improve website structure, and help SEO experts provide the best experience for their consumers.

  • Can small businesses use AI tools?

Absolutely. Small businesses can benefit from using AI tools since they can help automate operations, gather competitive insights, provide tips on how to enhance customer experience, and provide assistance on how to make good decisions with a relatively low investment.


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