How to Get Your Brand Noticed? Effective Marketing Tips for New Businesses

In today’s hyper-competitive marketplace, standing out is an absolute necessity. New businesses face the colossal challenge of making an impact among countless competitors. The lifespan of businesses is getting shorter. According to data from the Bureau of Labor Statistics, about 20% of small businesses fail within the first year. 

One of the critical factors that can make or break a new business is its ability to get noticed. This comprehensive guide provides a plethora of effective marketing strategies that new businesses can employ to carve their niche.

Laying the Groundwork: Understanding Your Target Audience

The foundation of effective marketing is understanding your target audience. To make your brand noticeable, you need to identify who should be noticing it. Additionally, you need to know who should buy from it and who needs it. Invest time in market research to analyze demographics, psychographics, and buying behavior. 

According to HubSpot, 64% of marketers invest in SEO. This often starts with understanding their audience. This is a crucial step in creating a company brand.

Audience Personas: Create audience personas that include their preferences, challenges, and motivations.

Customer Needs: Identify the pain points your product or service addresses.

Develop a Standout Brand Identity

Your brand identity is more than just a logo; it encompasses the entire experience a customer has with your company - a key step in creating a company brand.

Logo: Design a unique logo which will also serve as your brand image. For example, Apple's simple but iconic logo makes it recognizable worldwide - add the logos of MacDonalds, and other well-known brands. Make your logo easy to remember!

Colors & Typography: Colors evoke emotions. Did you know that 85% of shoppers say color is a primary reason for buying a product? Colors increase brand awareness and brand recognition - striking two birds with one stone.

Brand Voice: Develop a consistent brand voice that reflects your company’s core values. Use this voice in your blogs, social media promotions, and even in your internal communications.

Harness the Power of Social Media

Social media is a juggernaut when it comes to brand awareness. As of 2021, there are 3.96 billion social media users worldwide.

Facebook: With over 2.9 billion monthly active users according to Hootsuite, it's a goldmine for brand exposure. Facebook and other social media platforms can also be a tool for lead generation - increasing your chance of getting customers and sales.

Instagram: Great for visual storytelling. Use Instagram Stories, a feature used by 500 million users daily. Incorporate your brand image, in posting photos of your new business. Don’t buy followers - get leads from organic sources.

Twitter: Ideal for real-time communication and customer service. Though it has been controversial in the past months, Twitter is still a valuable tool for getting your brand noticed. 

LinkedIn: The go-to platform for B2B marketing, with 76% of B2B buyers preferring to use it to share business content. According to LinkedIn, themselves: 75% of B2B buyers use social media to make buying decisions.

Content Marketing: Providing Value to Your Audience

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

Blogging: A HubSpot survey revealed that 60% of consumers feel engaged/positive with a brand or company after reading custom content on their blog. Content can be categorized into four intents: commercial, informational, navigational, and transactional.

Visual Content: Infographics are shared 3X more than other content on social media, according to Hubspot. Nowadays, video content are also appealing to the public. In fact, in a study conducted by NogenTech, 91% of businesses use video marketing strategies to promote their products.

Distributing Content: Employ email marketing, social media, and even partnerships with other brands.

User-generated Content: 79% of people say UGC highly impacts their purchasing decisions.

Master Search Engine Optimization (SEO)

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

On-page SEO: Include keywords, meta tags, and optimize images.

Off-page SEO: Gain backlinks from reputable sources. Google uses backlinks as an indicator of your content's quality.

Local SEO: 72% of consumers who perform a local search visit a store within five miles.

Email Marketing: Connecting Directly with Your Audience

Email has an average ROI of $38 for each $1 spent.

ROI: Campaign Monitor stated that email marketing has an ROI of 4400%.

Building an Email List: Use subscription forms, pop-ups, and landing pages.

Newsletters: Starbucks excels at email marketing by sending personalized newsletters.

Automation and Segmentation: Amazon uses segmentation to provide customers with a personalized experience.

Tracking: Use services like Mailchimp to track open rates and click-through rates.

Engaging in the Real World: Community and Networking Events

Never underestimate the power of face-to-face interactions.

Attend Trade Shows: Companies like Salesforce have used trade shows to grow exponentially.

Participate in Community Events: Attend local events to build a community presence.

Investing Wisely: Paid Advertising Channels

Paid advertising provides immediate visibility.

Google Ads: Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.

Social Media Ads: Instagram ads receive 2.9x higher brand recall than Nielsen’s norms for online advertising.

Keeping an Eye on Performance: Monitor and Improve

Use Google Analytics, Facebook Insights, and other tools to track performance. Continuously adjust your strategy for optimum results.

Getting your brand noticed involves an intricate mix of strategies. Focus on understanding your target audience, creating a compelling brand identity, leveraging both digital and real-world platforms, and continuously measuring and optimizing your efforts. The marketing landscape is always evolving, so be prepared to adapt and innovate.

One way to improve brand awareness is by getting a virtual assistant - either a Social Media Virtual Assistant, a Graphic Designer Virtual Assistant, or a combination of both most of the time. If you are interested in streamlining your operations by getting a virtual assistant to help you with your day-to-day tasks, please fill out this form, and one of our Consultants will be in touch.

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