Aug 17, 2021
14 Tasks a Social Media Virtual Assistant Can Do to Improve Business Efficiency
Social media marketing has become a powerful tool for businesses to grow. This means one social media virtual assistant can provide massive benefits to you and your business by freeing up your time and increasing productivity on your social media profiles.
If you’re wondering how that happens, here are 14 tasks you can delegate to your virtual assistant that improve business efficiency.
1. Develop a Social Media Strategy
The first thing you should ask of your social media marketing virtual assistant is to create a social media strategy for your brand. Have your virtual assistant learn the values and goals of your business first, then ask them to create a strategy around that.
In this part, make sure that they understand the goal of translating your business goals and objectives into a plan for your social media accounts. It’s important that they understand the value your brand offers, and that they are able to translate that into digestible content for your audience.
It’s immensely important here that you determine your brand’s unique value proposition, your target audience, the value of your product or service, and the platforms you should use.
There are other factors that come to play like Search Engine Optimization, keywords, and social media key performance indicators (KPIs) to name a few. As an entrepreneur, this will take up a huge chunk of your time, making hiring a virtual assistant a wise choice.
2. Manage and Curate Your Presence
Based on the strategy your virtual assistant has come up with, assign them to curate your social media presence. This involves creating templates like brand kits and tone of voice guides based on your company’s values.
Your templates will serve as a rule book so that all designs and writing in all your publications are consistent with your brand’s image. They’ll contain design and copywriting rules consistent with the brand values you want to convey to your audience.
The visual and verbal elements contained in your guides should be designed to build brand recall over time. It should help your audience recognize content that is unique to your brand alone.
Observe brands that do this like food brands using colors that evoke comfort and clothing brands that use a minimalist design to convey sophistication.
3. Determine Your Platforms
Your strategy comes into play here when your virtual assistant determines which social media platforms are best for your brand. A smart approach is to start where your audience is most active and diversify from there to create a touchpoint for other prospective customers.
The task here is to determine which platform(s) to start with, the kind of content that performs well there, and how it can be optimized as a touchpoint for your audience.
For example, Twitter is used by a lot of brands to provide real-time customer support by getting in touch with customers who Tweet about their concerns. Facebook is a great channel to find communities and also build one around your brand.
You may also create long-form or short informative videos for your audience on YouTube and TikTok. LinkedIn can be a great way to get in touch with a professional community of prospective customers for your business.
4. Create and Plan an Editorial Calendar
Once your profile(s) are set up, your virtual assistant should build a calendar for your social media activity. It’s very common for platforms to have an algorithm that rewards frequent and consistent content production.
A common way of doing this is by having an Excel or Google Sheet spreadsheet that has details of your past and future content. You may also just use Google Calendar to get updates on upcoming deadlines with the option to have varying calendar views.
5. Create Engaging Content
This task focuses on your audience and is part of the daily tasks of a virtual assistant social media specialist or manager. Your research should tell you what kind of content to produce based on your target market’s interests. Once you have this and the platforms you’ve chosen to utilize, it’s time to create content.
Canva has recently become a powerful tool for creating content. They provide templates optimized for posting on specific platforms and purposes.
Remember to make it digestible, informative, and appealing to your audience. Check your templates if they are at par with current design trends.
You can add this to your list of daily tasks, with help from a design professional, or get a virtual assistant who already knows what to do and how to do it.
6. Blog Writing and Copywriting
Another great way of your virtual assistant can provide content for your audience is through blog articles. These are long-form written content that is highly informative and engaging. Popular ways to do this are through Facebook, LinkedIn, and having a blog section on your company website.
Blog writing is an excellent way to increase traffic to your website by redirecting from snippets on other platforms or search engine optimization using the right keywords. Each publication takes research and planning apart from the writing, so consider getting a virtual assistant to do this for you.
Copywriting is also a writing task focused on convincing your readers to take action towards exploring your brand. Effective copywriting is good marketing. This involves taglines, calls to action, descriptive text, and other written content that persuades readers to become customers.
It takes skill and research to do this, so consider writing it as a requirement when you look for a social media virtual assistant.
7. Connect with Your Audience
A social media virtual assistant can also be empowered to represent your brand and connect with your audience. To do that, you need to make the engagement a rewarding experience by reciprocating the attention that they give your brand.
Reply to comments, tweets, messages, and shares. This shows them, and their mutual connections that you care, and improves their perception of your product as a genuine solution to their problems.
Engagement is not a one-way street. Your audience may like, comment, or share your content, but it doesn’t end there. Your goal is to create customers and advocates out of your followers.
8. Monitor Your Audience
Another task for your social media virtual assistant is to monitor your audience. This could be by compiling data based on your engagement, collecting feedback, and developing a customer persona based on the kind of followers that respond to your strategy.
Social listening can also be a great way to monitor your audience, their interests, feelings, and activities within your industry. This can help you better understand and respond to their needs, and reposition your brand as a provider of solutions.
This also improves how you connect with your audience by adapting your content and messages to what they respond best to. Social listening is a feature on popular digital marketing or social media management platforms like Hootsuite, HubSpot, Sprout Social, and Buffer.
9. Competitor Research
Now that you know about social listening, you maximize it with your virtual assistant and use it for its other purposes. One of those is competitor analysis. Social listening simplifies this part of marketing by monitoring activities between your competitors and audiences within your overall market landscape.
Learning about your competitors can teach you how to better bring value to your customers. It can also help you identify your brand’s key strengths that you can leverage when converting customers from your competitors.
Competitor research is a tedious but necessary marketing undertaking that may eat up a lot of your time as a business owner. Consider delegating it to a marketing virtual assistant.
10. Optimize Content for Crossposting
The virtual assistant’s task here is to translate or convert content into what works per platform. For example, your very informative blog post could be a Pinterest infographic, an Instagram carousel post, a Twitter thread, a TikTok series, or a 20-minute YouTube vlog.
Captions will also have to be optimized with copywriting skills depending on character count, or if it’s a description for a video. Find out what works for the platforms you use to make sure none of your content goes to waste.
Not all social media platforms are created equal, or the same. That’s why different kinds of users have their own preferences on which one to use. As a business, you need to recognize that your customers may use any combination of today’s top social media platforms.
With its different interfaces and user experience designs, it's important that you adapt your content to the platform. Crossposting has evolved from simply automated posts to customizing posts per platform.
11. Grow Your Following
Social media virtual assistants can help you grow your following on all of your social media accounts by engaging with other pages in your niche and posting content regularly.
This goal-based task is not as easy as it seems. Yes, some people will automatically follow you based on your hashtags and the nature of your business. However, this can be better done following a strategy.
Consider marketing teams that are able to grow profiles from 0 to 500k in less than a year. They did this with a strategy that required frequent research and audience engagement.
Growing your following has more benefits than just credibility and prospective customers. Social media sites also reward users who reach a certain number of followers for promoting activity on the platform.
Your following count could easily become both a direct and indirect source of resources for your business. Consider engaging audiences in community-based discussions like Facebook groups, Reddit, and Quora. This can even contribute to your overall market research.
12. Run Ads Campaigns
Your social media virtual assistant can be tasked with creating a campaign based on a goal (lead generation, increase following, etc.). Social media platforms also offer the chance to run ads so that your brand can be seen by more people.
This will be guided by current content and design trends for your demographic. This also includes projecting a budget and monitoring it for future analysis and actual real-time engagement.
13. Monitor Trends
Monitoring trends within your overall market landscape is also a responsibility you can delegate to your social media virtual assistant. This task becomes your guide in further developing your strategy to increase response from your market and to nurture your online presence.
Trends become your guide to creating more content and presenting your business’ value in the best possible way.
The gravity of this task depends on the number of platforms you utilize. Each platform will have different trend forecasts, future updates, and extensions your brand will have to adapt to. YouTube recently incorporated shorts into their platforms, and LinkedIn has recently adapted to have stories.
14. Analyze Data and Create Reports
Regular tracking of analytics helps in many aspects of social media marketing, but it may be a tedious task best delegated to a virtual assistant. That way you maximize your time and the productivity you get per platform as your business grows.
Every platform has its inbuilt way of aggregating analytics based on your activities and audience engagement. This guides your future steps in enriching your brand and future content.
Your virtual assistant can help you in collecting and analyzing this data, comparing it with your competitors, and adopting a strategy based on future updates of each platform. Google Analytics, SEMrush, and Hubspot are popular tools that help with this process.
Benefits of Having a Social Media Virtual Assistant
Having a social media virtual assistant for your business helps not just in accomplishing the tasks it takes to run social media accounts. Here are the bigger advantages of having someone assist you in managing your business’s online presence.
Discover Your Social Media Strategy
Having someone focused on managing your social media accounts provides you with a social media strategy that is unique to your business. You won’t just be following generic tips and end up wondering why they aren’t working for your brand.
Instead, you’ll have someone constantly improving your approach to social media marketing, getting you the right numbers, and providing growth to your brand online.
Grow Your Brand on Social Media
You go into social media marketing with a brand already comprising benefits, goals, and values from the foundation of your business. With someone paying attention to the response of your audience on social media, you can further grow your brand to better respond to the needs of your market.
This can provide you with inspiration to innovate your services and overall direction toward success.
Nurture Your Audience Base
Customer retention is an important aspect of business success. Social media platforms have become a great tool to keep users engaged for continued business.
Delegating its management to a person allows your market to have a reliable touchpoint that could respond to their needs through social media channels.
Other than providing valuable information to your customers, having a social media manager is also a great way to provide customer service and nurture your audience base.
Free Up Your Time
With the amount of work to successfully execute social media marketing, your time as an entrepreneur becomes more valuable. Having someone focus on this function for you and your business frees up your time for other impactful tasks your business needs you for.
Social media management is one of the many functions you can outsource to a virtual assistant so you can perform the tasks only you can do for your business.
Bonus: Save Upwards of 60k Annually!
In a previous blog, we’ve provided you with a list of savings virtual assistants provide to business owners. Outsourcing your social media functions to a social media virtual assistant provides you the same or more.
And with the many important tasks you’ve just read about, imagine the total value you’re getting by having your social media management done by a virtual assistant.
Social Media Virtual Assistant for Business Efficiency
Social media marketing is as huge of an undertaking as it is rewarding. With the right strategies and platforms used, your business can experience a huge impact on its growth just from social media marketing.
As a business owner, you have more tasks than just doing online marketing for your business. Instead, you could delegate this entire function to social media virtual assistants and get all the benefits without the added costs of hiring in-house.
Increase your efficiency today and delegate the management of your social media profiles.
If you’re interested in expanding your marketing function with the help of virtual assistants, fill out this form and someone from our team of consultants will get in touch with you.
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